China today's plastic hardware building materials market is very active, plastic hardware building materials in accordance with the state encourages the development trend of environmental protection and energy saving, light and fashionable appearance, plastic hardware building materials market presents a thriving scene. International mold and metal plastic industry suppliers association director luo hui said, plastic hardware building materials has become the family the vane of fashion elements, plastic hardware building materials in the future will be more and more get the welcome of consumer, plastic hardware building materials will be widely used, plastic hardware building materials will become a new consumption hotspot and a new economic growth point. Lo fai think, seriation, form a complete set to change with the plastic building materials varieties and standardization, and to meet the requirements of environmental protection and energy saving and application of strength increase, all kinds of plastic building materials such as plastic pipes, doors and Windows, polymer waterproofing materials, decoration materials, insulation materials, and other plastic building materials of demand will be significantly increased.
1, 80 after leading consumption
Today's consumer market is to meet the new rising after 80 consumers. In the face of a group of new human have grown up with the information age, plastic building materials enterprises according to their consumption characteristics, launched a new marketing strategy, launched a series of different styles of products to cater to the pursuit of personality, fashion consumer.
2, group purchase consumers trust
Group-buying is the lowest price in the purchase, and home appliance distributors can also increase sales in the short term, achieve the purpose of mutual benefit, so very popular. Cheap and fine products is the most popular with consumers, and online group-buying giving consumers the real benefits, let consumer satisfaction.
3, brand accumulation persistent
In hardware and building materials industry, ceramics, sanitary ware, OEM is often visible, ambry industry around a lot of processing factory, can obtain certain profit in the short term, the simple "money" way for many companies. But, behind the short interest, we need more careful look at OEM, is not only simple repetition of imitation production.
In the metal building materials industry, everyone's memorable, huida from seeking OEM to pay attention to brand shaping. Established in 1984, huida just two years before a industry downturn, the company's ceramic mountain, Wang Huiwen had to carry ceramic toilet to street market. This let Wang Huiwen weigh in hand out the component of the brand. The market was only "Tang Tao" gold-lettered signboard, Yu Shihui began to "borrow" brand, through the paid use "Tang Tao" brand, achieve the change of products from low-grade to high-grade, dig to the brand development strategy of the "first pot of gold". Because of the price war, huida to avoid cannibalism, chose to foreign companies to do OEM processing and export, economic benefit is good. A 2000 overseas exhibition, let hui talent by: in the United States the same booth, huida ceramic export of OEM price is more than $20, here is selling more than 200 dollars! Is not a long-term solution. Huida established the determination to develop its own brand. Research and design of ceramic enterprises core competitiveness lies in huida launched a new technology, new craft, new material, new product four ceramic revolution, after years of struggle, huida trademark become China sanitary ceramics industry the only "Chinese famous trademark". No brand enterprise, it has become enterprise deep pain!
In addition, the building materials product homogeneity serious. Product homogeneity is in the process of consumers choose to buy due to its functional benefits and competitive products, the same can be replaced by a competitor, competitors becomes our alternative products. Our product and competitor product homogeneity was created.
Blind follow suit a large number of production enterprises, price war, rather than to create brand differentiation, time, terminal market tends to saturation, the digestive system in market homogeneity product increased, will inevitably promote the vicious competition of the enterprise, leading industry reshuffle, is not conducive to long-term development of enterprises.