The rapid development of social economy brought the continuous improvement of city modernization level; In addition, the public security, pay more attention to promote the security industry moving forward.
The market overview
China's security industry rapid development in the 90 s. Experience after comprehensive technical upgrade and structural adjustment in 2002, in 2006, the safe construction of city makes the security market expanded gradually. The Beijing Olympic Games and the upcoming Shanghai world expo, the guangzhou Asian games and shenzhen universiade and bring huge business opportunities for China's security market. China's ongoing construction projects provides the security market sustainable development power, Frost &sullivan, expected in the next few years the market to remain more than 20% growth rate.
Focus in 2009. Safe city, rail transportation, finance, education is China's security market keywords. Commercial building market growing demand in the construction of intelligent to maintain steady growth.
Statistics show that more than 2009 commercial building investment 550 billion yuan, up 22.8% from a year earlier. General intelligent system of investment to 5-10% of total investment cost of the project; Security system, as the subsystem of the intelligent, the average investment intelligent accounted for about 20% of the total investment. Simple calculations, in 2009, China's new commercial buildings only security market to have the market space of not less than 5 billion yuan.
Financial industry due to the particularity of its position, on construction of security system put forward higher requirements. In 2009, the banking industry developed the bank alarm monitoring network system technical requirements of national standards. The joint-stock Banks according to the standard of ShengHang, branch, branch and ATM network alarm monitoring network construction; Specific to the bank counter monitoring for DVR quality first, clear identification face, complete record clearly the counting process, etc.
From geographical point of view, commercial building security market, mainly concentrated in the big cities such as Shanghai, Beijing, jiangsu, zhejiang's major cities, as well as part of the city in the pearl river delta, etc. Large-scale urban construction speed in order to improve the degree of city modernization, and the security level is one of the important measure of modern city.
Target market
Security system including CCTV, access control, alarm, patrolling, the communication subsystem, etc. Coordination each other between each subsystem, when an event happened, linkage processing, to effectively prevent commercial building security hidden danger.
Video surveillance system is system one of the most important, often is the biggest subsystem of the investment. According to the ministry of public security, ministry of construction, the requests of the three ministries, the ministry of information industry, all kinds of commercial building security monitoring system should be installed. For safe construction of city brings the strong demand for network video monitoring system, network range from LAN expanded to man, and then to intercity network. Can extend the monitoring network products, shorten the distance, in order to reduce the overall cost, thus becomes the direction of the chase. Get rid of product homogeneity is the key of competitors to win. Intelligent product can analyze a large number of data gathered, thus reduce the omission and false positives alarm, also can realize the advance warning, its space technology has improved, high-end users to have the chance to apply.
Control building building entrance, entrance guard system is one of the most common security subsystem, it is of great importance in building safety barrier. From the front-end identification equipment, in rf identification equipment under the present situation, with the vast majority of the market share of biometric equipment, especially the application of fingerprint recognition devices will be improved. Entrance guard controller core technology and chip is still dominated by foreign manufacturers, domestic manufacturers of opportunities focused on access control software part.
Alarm system is a system to protect the safety of people lives and property directly. Foreign brand has a certain advantage in the system, they are geared to the needs of the alarm system to demand higher professional users, with stable product functionality, performance, perfect favored by most of the engineering business. And other areas compared to technology and product upgrading, anti-theft alarm technology and product innovation speed is not fast, market opportunities in the digital, wireless, integration of the core premise a breakthrough from the technology.
In 2009, the Chinese security market, under the drive of rapid growth of its system is developing rapidly. At the same time, the increasingly heated competition in the market, the domestic and foreign manufacturers have to speed up its market layout.
Domestic enterprises to actively build large comprehensive security group. China security technology co., LTD. (CSST) for shenzhen dominant matrix, beginning in 2006 its road to mergers and acquisitions. At present, its contains security, security software, security technology, security services, security sales and security education six big business company. Again in 2009, the company merger and acquisition of six security companies, strive to establish company as the leading domestic, international, business covering the whole industry chain of large-scale comprehensive corporation.
Foreign companies see China as important market. Bosch security system expansion of the production base of zhuhai in 2008, is expected to 2014 years ago, more than 25% of the country's Bosch security business in Asia. Tyco in 2008 set up r&d centers in China, and will continue to maintain high investment of Chinese capital market and talent; AXIS to strengthen China sales team, increase office in Beijing, at the same time to strengthen the cooperation with digital China, plans to set up offices in guangzhou, 2012 years ago in China sales growth target of dozens of times.
conclusion
Frost &sullivan company believes that China's security industry has been into the fast lane, commercial building as an important application field of the Chinese security market, the future development prospect.
Different types of buildings in the environment, scenario, users purchasing power, etc. The market need differentiation, from products. In video monitoring system, for example, bank building and common building the required image formats need, should be flexible Settings. In order to meet the different needs of users, manufacturers are strengthening its product research and development ability, improve their marketing activities, and provide satisfactory service.
Producer by well-known association, exhibition, professional magazines, seminars, etc to increase the exposure rate of the market. In the wake of the financial crisis of small and medium-sized enterprises more and more pay attention to the network marketing, security website conform to the needs of the development of industry, power security of small and medium-sized enterprises to grow.